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“Mochimochi BanColle!” Pop-Up Store Unleashes “Torikkal: Mochimochi Hoppe Daisakusen” Goods!
Premium Bandai has announced reservations for the “Mochimochi BanColle!” pop-up store, featuring a vast collection of “Torikkal: Mochimochi Hoppe Daisakusen” merchandise. Fans can look forward to over 80 types of acrylic stands, including the popular “Spiki” character, and two newly revealed T-shirt designs. An early bird sale will also be held at Bandai Namco Cross Store Tokyo in Ikebukuro.
OWNDAYS Unveils ‘Makeup Tint Lenses’ with Momota Kanako: Your Autumn Style Just Got a Kawaii Upgrade
Discover how OWNDAYS' innovative 'Makeup Tint Lenses' are revolutionizing eyewear, transforming glasses into a beauty essential. Featuring Momoiro Clover Z's Kanako Momota, this new collection offers four distinct autumn styles to match your mood and personal color, blending fashion and makeup seamlessly.
Step into a Sparkling Dream: ADORES Plus Unveils Its Newest Kawaii Wonderland in Omuta
ADORES Plus is set to open its third Fukuoka location in Omuta, offering a vibrant 'sparkling space' filled with exciting crane games, unique events, and innovative experiences like cosmetics rental, aiming to become a new hub for family and friends.
Discover incredible deals on over 200 Asian brands, from Korean streetwear to Chinese chic, plus an exclusive 7% off coupon for a limited time.
COCO DEAL Unveils Early Winter Catalog Vol.1: Actress Kokoro Aoshima Dazzles in Sophisticated Styles
Embracing a blend of 'nerdy' charm and sensual allure, COCO DEAL's "IN HER ALLURE" collection redefines early winter fashion, launching on September 17th with rising star Kokoro Aoshima.
Taste the Tea-Yogurt Revolution! &EARL GREY’s Viral Soft-Serve and ‘Butter Mochi’ Land in Funabashi
Japan's beloved Earl Grey specialty store, &EARL GREY, brings its nationwide sensation soft-serve and the trending 'Butter Mochi' to Tobu Department Store Funabashi for a limited time. Discover innovative tea-infused treats and a unique chewy delight.
Angel Bunny Charms Flutter into Japan, Bringing a Touch of Kawaii Luck to Everyday Items
Sanyodo's new 'Shiawase Otodoke♪ Angel Usachan Marker Charms' offer fluffy cuteness and good fortune in every gacha pull, available mid-September 2026. These adorable, winged rabbit charms with a soft flocky finish are designed to personalize cosmetics, umbrellas, and pouches, each symbolizing a different type of luck.
Yoshi’s New Gift Line: Unwrap Joy, Then Carry It Home!
Nintendo Sales unveils delightful Yoshi-themed wrapping goods that transform into eco-bags, blending playful charm with sustainable style for fans worldwide.
Capcom Unleashes Gaming Fury at Tokyo Game Show 2026
Capcom is set to ignite Tokyo Game Show 2026 with new trial demos for Monster Hunter Wilds: Ascendance and Pragmata, alongside an exciting campaign and live stage streams.
Get ready for a vibrant fusion of sports, local flavors, and electrifying entertainment as Fukui Blowinds hosts a city-wide festival ahead of the B.LEAGUE ONE season.
Meet Fuuta: A Former Shelter Cat’s Secret World Unveiled in a Heartwarming Picture Book
Discover the tender journey of Fuuta, a once-sheltered cat, as a new picture book delves into his inner thoughts and the joy of finding a loving home. Written by Nao Kiuchi and illustrated by San Saito, "Fuuta the Cat" explores themes of love, belonging, and the quiet happiness of a rescued pet.
&TEAM Takes Center Stage: Global Stars Make Landmark ViVi Magazine Debut
The nine-member powerhouse, fresh from a triumphant dome concert and a million-selling album, makes their first full-group appearance in ViVi's November/December issue, promising exclusive visuals and candid interviews.
LIENJANG Unveils Four Tailored Sheet Masks for Every Skin Concern
Discover the new Japan-exclusive LIENJANG sheet mask collection, designed to address diverse skin needs with a pH-balanced, dual-blend fiber technology for a deeply nourishing experience.
Hello Kitty Blooms with to/one: A Whimsical Skincare Collaboration to Nurture Your Glow
Discover the enchanting first-ever collaboration between Japanese natural & organic beauty brand to/one and the beloved Hello Kitty, featuring limited-edition skincare and inner care products designed to nourish your skin and spirit like delicate flowers.
Naruto’s Autumn Bash: Shinobizato Transforms into a Festival Wonderland for His Birthday!
Awaji Island's Nijigen no Mori is set to host the 'Naruto & Boruto Shinobizato Naruto Birthday Festival 2026 ~Shinobizato Autumn Festival~,' a vibrant celebration featuring original Bon Odori and exciting traditional games, honoring Naruto Uzumaki's birthday from October 10th to November 29th, 2026.
MOFT Unveils “Work, Create in Tokyo” Pop-up: Experience the Future of Flexible Work
MOFT is bringing its innovative accessories and 2026 new series to Futako Tamagawa Tsutaya Electrics with an immersive pop-up event, inviting visitors to explore new work styles inspired by Tokyo's dynamic energy and unique Japanese "model culture."
Pokemon 30th FUTURISTIC BOX Soars to 1.6x Retail Price on Day One, Defying Expectations!
The highly anticipated 'Pokemon 30th CELEBRATION FUTURISTIC BOX' commanded a buyback price of 45,000 yen on its release day, significantly exceeding its 27,500 yen retail price. This initial valuation aligns with fan predictions, showcasing the intense demand within the trading card community.
Experience 74 days of cosmic wonder at TOKYO NODE, where artist YOSHIROTTEN unveils never-before-seen works, including 'space art' with JAXA's celestial data and an exciting Pokémon Card Game collaboration on the rooftop. Tickets go on sale September 16th!
A mysterious 'RGB Mew' card, not listed in official sets, fetched a staggering 1.3 million JPY on the release day of Pokemon Card '30th CELEBRATION,' dwarfing other top-tier cards and surprising collectors who doubted its existence.
Teletubbies Make a Kawaii Comeback: Sanrio Mart Unveils Adorable New Collection!
Sanrio Mart is launching a vibrant collaboration with the globally cherished Teletubbies, featuring 42 exclusive items that embrace the characters' colorful and cheerful world. Available from mid-October, these "kawaii" goods, including stylish apparel and daily essentials, will delight fans with their accessible ¥390 price point, bringing smiles to homes everywhere.
Kobe’s Sannomiya Collection 2026 AW: A Fusion of Fashion, Sports, and Culture
Prepare for an autumn spectacle as the 'SANNOMIYA COLLECTION 2026 AW' takes over Kobe's Sannomiya Center Gai on September 26th and 27th. This two-day event transcends typical fashion showcases, bringing together approximately 40 brands in a dynamic 'My Style Mall,' alongside 20 diverse booths featuring top sports teams, traditional Japanese sake, and innovative environmental initiatives.
Moon-bound Adventure Meets Iconic Robot: Pragmata X Rockman Collaboration Lands Free DLC!
Capcom's sci-fi action-adventure game 'Pragmata' is set to launch a free 'Rockman' DLC pack on September 17th, introducing character costumes, BGM, and emotes. This exciting crossover coincides with the game's first-ever sale and a special exhibition at Tokyo Game Show 2026, offering exclusive novelties and merchandise.
MISS MERCY’s Major Debut Shines Bright with Surprise Comedy Star MC!
Japanese dance-vocal group MISS MERCY is set to celebrate their major debut with a special release event in Ikebukuro, featuring a lively performance and a unique guest appearance by comedian Yuki Hirako.
Get ready to add a dash of enchantment to your beauty routine! Sanrio House is launching its inaugural cosmetics collection, 'Kawaii² Beauty,' on September 24, 2026, offering a delightful blend of beloved Sanrio characters and high-quality makeup for adults.
The highly anticipated virtual live concert, Ensemble Stars!! Brightest Live -Test Flight- “The Thunderbolt,” has announced its ES Premium Pass holder exclusive fastest pre-sale, managed through Ticketpla. This groundbreaking event will feature two distinct idol units, "MELLOW DEAR US" and "Special for Princess!", captivating audiences with immersive performances and cutting-edge electronic ticketing technology.
WHITE SCORPION Electrifies Zepp Yokohama: A Sold-Out Triumph and Emotional Milestones
Akihama Yasushi-produced idol group WHITE SCORPION captivated a sold-out Zepp Yokohama, delivering their largest one-man live to date. The event featured the debut of their 9th digital single's coupling track, 'Commitment,' and an emotional surprise call from member COCO, culminating in a traditional 'daruma eye-opening' ceremony to wish for future success.
Junji Ito x Sanrio Characters POP UP STORE Returns to Shinjuku!
The highly anticipated "Junji Ito x Sanrio Characters POP UP STORE" is making a grand return to Lumine Est Shinjuku from October 1st to 14th, 2026. This encore event brings back the popular collaboration that captivated fans last year, offering a fresh chance to acquire exclusive merchandise and limited-edition items.
Fans prepare for a wave of fresh, exclusive merchandise featuring beloved characters from four popular anime series, set to launch with new, captivating visuals at Anime Girls Festival 2026 and a special pop-up shop at Animate stores nationwide.
Ginza Mitsukoshi’s BON BONHEUR Unveils Autumnal Delights!
Experience the rich tapestry of fall flavors with adorable apple and chestnut desserts, luxurious sweet potato parfaits, and more at Ginza Mitsukoshi's acclaimed BON BONHEUR this season.
“Perfect Addiction” Anime Takes Over Marui with Exclusive Goods!
Dive into the World of Akihito and Sae at a Limited-Time Pop-Up Store in Shinjuku and Online, featuring exclusive merchandise and special benefits.
Idolmaster SideM & Renaissance Team Up: Five Idols Fuel Your Fitness Journey!
Japanese idol phenomenon 'Idolmaster SideM' partners with sports club Renaissance for the '315 Fitness Project,' bringing a unique blend of entertainment and health to fans across 49 locations in Japan. Five charismatic idols will serve as ambassadors, motivating producers through exclusive video lessons, in-facility voices, and limited-edition merchandise.
Rilakkuma and Marufuku Coffee Unite for a Second Enchanting Fair
Japan's beloved bear invites fans to a month of sweet treats and exclusive merchandise across 13 locations, offering a delightful blend of retro charm and adorable characters.
Sanrio House Brings Its Magical Kawaii Cafe Experience to Nagoya for the First Time
The highly anticipated third Sanrio House location opens in Nagoya PARCO on October 29, 2026, featuring its inaugural cafe booth and exclusive regional merchandise.
Japan's venerable Marufuku Coffee Shop, celebrating 93 years, announces its second delightful collaboration with the beloved Rilakkuma. From October 1st to 31st, 2026, 13 Marufuku locations nationwide will transform into cozy havens, offering an exclusive menu of heart-themed sweets, savory dishes, refreshing drinks, and unique merchandise that promise to charm fans and foodies alike.
AIKA Unveils Cinematic Masterpiece: “Late Show” Music Video Starring Hoshi Matsukawa
Dive into the emotional depths of AIKA's new "Cinematic Emo J-POP" anthem, "Late Show," brought to life in a stunning music video featuring actress and model Hoshi Matsukawa. This eagerly awaited release promises a poignant narrative of love and hope, already captivating audiences and setting the stage for the idol group's continued ascent.
Fans of the TV anime 'Kaoru Hana wa Rin to Saku' are in for a treat as a special pop-up shop, featuring exclusive American diner-themed illustrations and merchandise, opens its doors at AMNIBUS STORE -blue- in Shibuya, Tokyo. Get ready for a delicious blend of anime charm and retro diner vibes!
Sagan Tosu’s ‘Nihon Chokuhan SPECIAL DAY!! 2026’ Ignites Stadium with HKT48 & MICA!
Nihon Chokuhan announces the third consecutive "Nihon Chokuhan SPECIAL DAY!! 2026" for Sagan Tosu, featuring electrifying live performances by HKT48 and singer-songwriter MICA. Set for October 10th at Ekimae Fudosan Stadium, this event promises an immersive "Sports x Entertainment x DX" experience, captivating fans from kick-off to the final whistle with a special half-time raffle.
Due to overwhelming demand, Yuka Kageyama's first essay collection, 'Kage Made Aishite,' has received a reprint. To commemorate this success, additional fan events are scheduled, including a meet-and-greet in Osaka and panel exhibitions in Sendai and Okayama, offering fans new opportunities to connect with the actress and her deeply personal work.
FSX Unveils New Vietnam Factory to Bring Authentic Japanese ‘Oshibori’ Hospitality to US Market
FSX株式会社がベトナムに海外向けおしぼり工場を新設し、年間7,000万本超の「SILKY」を米国市場へ初展開します。国内・海外の2拠点で生産体制を強化し、日本の「おしぼり文化」を世界へ広げます。
A440 and Design Act Inc. unveil their collaborative VR sports action game, 'SPARK! -PHOTON BLAST-VR,' at Tokyo Game Show 2026. Dive into a new virtual realm where emotions ignite into thrilling spherical combat.
Sega Unleashes “BLOFFFu”: The Hybrid Toy Line Blending Plush Cuddliness with Molded Playability
Sega Fave announces BLOFFFu, a groundbreaking hybrid toy line merging soft plush with a rigid molded body, featuring 36 global characters from Sanrio, Disney, Marvel, and more. Launching October 16, 2026, with a limited-time POP UP STORE in MIYASHITA PARK, these collectibles promise a 'perfectly mismatched' charm for all ages.
Discover the new Novasia Niacinamide All-in-One Gel, a groundbreaking skincare solution from Wilmina, launching September 15, 2026. This product, developed in collaboration with a pharmaceutical manufacturer, features niacinamide and 15 other beauty ingredients, offering 8 skincare benefits in a single, easy-to-use application designed for busy lifestyles and comprehensive aging care.
Genoa Unveils ‘Multi Color’: A New Era of Effortless, Pure Beauty for Kawaii Enthusiasts
Tokyo Beauty Science Research Institute's 'Genoa' brand introduces a versatile, balm-type Multi Color, free from synthetic surfactants and tar dyes, launching September 30, 2026. Discover natural flush and soft glow in three elegant shades.
As the crisp autumn air arrives, DAISY DOLL by MARY QUANT introduces the 'Moist Veil Mist,' a high-moisture, oil-in-fix mist designed to combat dryness and keep your makeup pristine. Launching November 15, 2026, this innovative 2-layer formula with over 99% beauty serum ingredients ensures a radiant, long-lasting finish.
Dual Beauty in a Single Puff: SHOBIDO Unveils Reversible Tool for Perfect Base Makeup
SHOBIDO is set to launch its innovative "Reversible Puff" on September 15, 2026, offering beauty enthusiasts the choice between a "muchi-puru" plump, dewy finish and a natural radiant look with just one versatile tool.
Japanese Consumers Prioritize ‘Cost-Performance’ in Korean Skincare, New Survey Reveals
A recent survey by PA Communication and Neo Marketing uncovers key insights into how Japanese women aged 20-49 choose and perceive Korean skincare brands, highlighting a clear distinction from Japanese brands and the dominant role of social media in discovery.
Immy immy Unveils ‘Prism Series’ Plumpers: Embrace Light and Shadow for Irresistible Lips
NatureLab's immy immy brand is set to launch its dazzling new 'Prism Series' of lip plumpers on October 1, 2026. This innovative line, featuring three captivating shades, combines a unique blue glitter with plumping and intensive lip care to create a three-dimensional, irresistibly fuller pout. Designed to play with light and shadow, the Prism Series offers a transformative beauty experience, embodying the brand's '1mm revolution' philosophy for subtle yet impactful enhancements.
Tactical Bunny Vector: Dolls Frontline 2: Exilium Character Gets a Bold New Figure
Pre-orders are now open for the highly anticipated 1/7 scale figure of Vector from 'Dolls Frontline 2: Exilium,' featuring a unique tactical bunny outfit and exclusive bunny ears, capturing her unexpected charm.
AQUA SAVON’s No.1 Scent Meets mofusand’s ‘Samenyan’ in a Limited-Edition Collection!
AQUA SAVON, known for its gentle fragrances, has teamed up with the adorable and quirky mofusand character 'Samenyan' for a limited-edition collection of five beauty items. Featuring the brand's most popular Watery Shampoo scent, this collaboration includes an eau de toilette, eau de parfum, hair & body mist, hand cream, and body cream, blending refreshing aromas with charming shark-cat designs.
Fukuoka’s Beauty Scene Blooms: Fruit Gathering Unveils 34th Store with ‘Switching Beauty’ Concept
Beauty select shop Fruit Gathering is set to open its 34th nationwide store at Aeon Mall Fukuoka on October 23, 2026, introducing an innovative 'Switching Beauty' area alongside a curated selection of luxury cosmetics and lifestyle brands.
Japanese haircare sensation Promille introduces its new 'Flappy Hand Cream Daily Care / Night Care' series, meticulously crafted for the demanding hands of beauty experts. Discover the innovative dual-approach system launching nationwide on September 16, 2026.
Achieve a naturally defined, smaller-looking face with 'Fake Shadow Contour Stick,' launching November 2026.
Korean Beauty’s Next Wave: PAGE-ONER Ignites Don Quijote’s Cosme Festival
PAGE-ONER showcased three dynamic Korean beauty brands—Arocell, Cen24, and Celladix—at the "Don Cos Festival 2026AW," aiming to deepen brand connection and expand their presence across Japan.
Portuguese Botanical Beauty Brand Benamôr Unveils First Japan Pop-Up Store in Yokohama
Discover the enchanting world of Benamôr, the classic Portuguese botanical beauty brand, as it opens its first-ever pop-up store in Japan at Sogo Yokohama. Experience exclusive gift sets, special campaigns, and the highly anticipated offline debut of the "BOTANICAL COLOGNES" collection.
KISSME Heavy Rotation Unveils Limited Edition ‘Mousse Mauve’ Eyebrow Mascara
Discover the new "Mousse Mauve" from KISSME Heavy Rotation, a limited-edition eyebrow mascara designed to bring a touch of transparent, sweet, and subtle pink to your brows, perfect for the latest Kawaii makeup trends.
Beyond the Gaze: INOUI’s Cult-Favorite Sheer Eye Colors Return to Define Your “Jibun Bi”
Japanese beauty brand INOUI is re-releasing two highly sought-after eye palettes, inviting makeup enthusiasts to rediscover their unique radiance with innovative light-layering technology, available in limited quantities from October 21, 2026.
MIROS Unveils Luxurious Wellness Pop-Ups and New Skincare Innovations in Tokyo and Osaka
Japan's high-end wellness brand MIROS is set to captivate beauty enthusiasts with simultaneous pop-up events at Hankyu Umeda Main Store and Hankyu Men's Tokyo, launching new Hydrating Treatment Mask and Hand Serum nationwide, blending advanced biotechnology with Japanese aesthetics.
athletia is bringing its innovative skincare philosophy to Hankyu Umeda Main Store from September 16th, featuring its new Core Balance Concentrated Lotion designed to combat autumn dryness and enhance skin's vitality.
The ‘Phantom’ Nail Color Returns: noiro’s Fan-Favorite ‘amemoyou’ Re-released!
After years of anticipation, noiro brings back its beloved S047 amemoyou nail color, originally born from a fan vote to celebrate the brand's 3rd anniversary. This delicate shade, inspired by the sky after rain, is set to captivate nail enthusiasts once more.
Japan’s Iconic Hotcake Man Evolves: FamilyMart Unveils Sweet & Savory An Butter Edition
The wildly popular Hotcake Man series, a collaboration between FamilyMart, Morinaga Seika, and Imuraya, is set to delight taste buds with its latest innovation: the 'Morinaga Seika Supervised Hotcake Man (An Butter),' launching nationwide on September 15, 2026.
Discover how the recent 'Thai Cosme Meetup' events in Osaka and Tokyo captivated beauty enthusiasts, showcasing the allure of Thai cosmetics and the trending 'Suay Makeup' style through interactive shows and hands-on experiences.
Imagine a fresh canvas for your hair! Larét introduces a groundbreaking pre-shampoo cleanser, "Reset Hair Cleansing," designed to effortlessly remove stubborn buildup and unveil beautifully pure, manageable strands. This innovative product, overseen by renowned hair makeup artist Yuki Takahashi and featuring model Natsuki Yufu, promises to transform your hair care routine starting September 14, 2026.
Maybelline’s Body Mascara Gets a Bitter Brown Makeover: Your Lashes, Reimagined
Maybelline New York is set to launch a new 'Bitter Brown' shade for its popular Body Mascara on November 21st, promising roots that are volumized and tips that are elegantly tapered for a captivating, long-lasting curl.
Linon to Sparkle at Tokyo Girls Collection 2026: The Ultimate Fusion of Haircare and Fashion
Japan's trending haircare brand Linon, known for its viral TikTok presence and Amazon bestsellers, is set to make a dazzling appearance as a sponsor at the prestigious 43rd Mynavi Tokyo Girls Collection 2026 AUTUMN/WINTER. This collaboration aims to showcase the allure of "Kawaii" hair styling to a fashion-forward audience.
YUL: The New Japanese Beauty Brand Redefining Effortless Glamour for the Modern Woman
Discover YUL, a revolutionary MADE IN JAPAN multi-use cosmetics brand launched by French producer Klara Blanc, empowering busy individuals to embrace 'effortless' beauty with smart, minimalist products and a unique philosophy.
The "MyNavi TGC 2026 AUTUMN/WINTER" event is set to revolutionize how fans engage with trends, bridging live experiences with seamless in-app shopping, showcasing 36 fashion and beauty brands.
Japanese beauty icon Allen-sama, renowned for investing over ¥100 million in her aesthetic and championing self-love, is joining forces with innovative skincare brand Fru:C. This "Extreme Beautiful Skin Revolution" collaboration merges Allen-sama's uncompromising beauty philosophy with Fru:C's pioneering sterile-sealed vitamin C serum, promising a transformative skincare experience for all who dare to defy conventional beauty standards. Expect exclusive benefits and engaging social media campaigns designed to celebrate authentic self-expression.
8 THE THALASSO x Puppet Sunsun: A Kawaii Collaboration for Dreamy Hair!
Japan's popular skincare-inspired hair care brand, 8 THE THALASSO, teams up with the beloved character Puppet Sunsun for a limited-edition collection that promises to transform your hair care routine into a joyful, moisturized experience.
Unveiling Renewed Radiance: MALIA.’s ANELA BEAUTY Elevates Daily Body Care
Experience an elegant floral embrace and deep hydration with the reimagined Fragrance Moisture Body Cream from MALIA.'s ANELA BEAUTY, launching September 16th, 2026. This renewal focuses on enhanced moisture, a non-sticky feel, and a more luxurious scent, promising a comforting daily ritual.
The beloved character Kurama from the classic anime Yu Yu Hakusho is stepping into a new role as a special instructor for beautiful hair. La Sana's premium haircare line, Premior, launches "Kurama's Beautiful Hair Guidance School" on September 14, 2026, featuring web commercials, social media campaigns, and limited-edition merchandise with exclusive artwork.
Akiakane’s “Shouseki” Exhibition: Tracing a Decade of Digital Art Evolution
KOMIYAMA TOKYO G is set to host a groundbreaking solo exhibition titled "Shouseki" by internationally acclaimed artist Akiakane, showcasing her unique blend of intricate digital drawing, transparent colors, and elegant Japanese motifs, from September 25 to October 11, 2026.
Commanders, prepare to be charmed! Solarain unveils a stunning 1/7 scale figure of Ying Rui from "Azur Lane" in her "Bihai Qingxia Ver." swimsuit, capturing her elegant allure with intricate detail. Pre-orders are now open, with Zhao He's "Aorin Kouyo Ver." also available.
Universal Studios Japan Unveils “Holiday Kids-Free Pass” for 25th Anniversary
Families across Japan can celebrate USJ's milestone this winter with free child admission and special hotel deals, fostering deeper bonds and unforgettable memories.
NARS Unleashes Dazzling Radiance with New Sparkling Seduction Liquid Eyeshadows
Elevate your gaze with five new metallic shades designed to make you the star, blending seamlessly for a long-lasting, captivating shimmer, launching September 11, 2026.
A Sweet Story Unfolds: Iconic Picture Book Cookie Cans Debut at Tokiwa Honten
Cake.jp brings beloved Japanese and international picture book characters to life in a limited-time pop-up, offering delightful, allergen-conscious cookie cans perfect for gifting and everyday joy.
Embrace Autumn’s Cozy Charm: Wpc. Patterns Offers 10% Off on Must-Have Warmth!
As the crisp air of autumn descends, Wpc. Patterns invites you to embrace warmth and style with their 'Autumn Preparation Campaign.' Discover cozy waist and neck warmers, adorable room socks, and chic knit pouches, all available with a special 10% off when you purchase two or more items from their online store.
HYBE Japan’s aoen Ignites GiGO: Exclusive J-Pop Boy Group Merch Takes Over Arcades
JCONIC's dynamic J-POP boy group 'aoen' teams up with popular amusement chain GiGO, bringing a wave of exclusive, blue-themed merchandise to fans nationwide starting September 25, 2026.
Super Taiwan Yatai Festival in Okachimachi: A Culinary Journey Unveiled!
Get ready to immerse yourself in the vibrant flavors and festive atmosphere of Taiwan right in the heart of Tokyo! The "Super Taiwan Yatai Festival in Okachimachi" promises five days of authentic Taiwanese street food, refreshing beverages, and the lively spirit of a traditional night market, all with free admission.
VTuber Idols Nontasomaru & Marunanoda Dive into Men’s Beauty with NULL!
Japan's beloved VTuber group "Soresuta" partners with the popular men's cosmetic brand "NULL," featuring Nontasomaru and Marunanoda in a special product selection, limited-time coupons, and an exciting X (formerly Twitter) giveaway campaign.
Chambre Opens Whimsical Pop-Up Store at Shimamura Saitama Shintoshin!
Discover exclusive character goods and influencer collaborations, bringing a touch of 'kawaii' charm to everyday fashion and lifestyle from September 16th to 27th.
A Skincare Revolution Blooms: Uruhime Momoko’s New Serum Captivates Taiwan
Japanese beauty brand Uruhime Momoko, celebrated for over a million cumulative sales, has launched its highly anticipated 'COMPLETE SERUM' in Taiwan. This new addition features advanced ingredients like Goji berry callus culture extract and Niacinamide, promising to redefine skincare routines across the island.
KIRATERA Redefines Hair Color: A Cinematic Fusion with Award-Winning Visual Creator
Hair color brand KIRATERA breaks beauty industry norms by collaborating with acclaimed lighting director Michito Hokari, transforming contest-winning styles into captivating creative films.
NUXE’s Iconic Prodigieuse Oil Gets a Chic Roll-On Makeover
French natural cosmetics brand NUXE is launching a limited-edition roll-on version of its global bestseller, "Huile Prodigieuse Oil," offering effortless on-the-go hydration and fragrance in two beloved scents.
MilleFée’s Beloved Cheek Tint Transforms into a ‘Puni-Puni’ Squishy Toy!
TOKOTOYZ's 'Punikko' series launches a miniature 'Shake Drop Cheek' replica, capturing the popular cosmetic's charm with an irresistible soft texture.
Blue Lock’s Elite Strikers Scent Your World
Bandai's new 'UrMist' face and body mists capture the essence of seven fan-favorite characters from the hit anime 'Blue Lock,' offering a unique blend of personal care and character immersion.
Achieve Flawless Eye Makeup On-The-Go: TIPEL Introduces Revolutionary 2-in-1 Remover Pencil
Beaute de Mode Co., Ltd. is set to launch the TIPEL Point Makeup Remover Pencil, an innovative 2-in-1 tool designed for precise, on-the-spot corrections of eye makeup mishaps like mascara smudges and eyeliner wobbles, integrating a gentle remover and a convenient wipe-off tip for effortless touch-ups.
Step into a world where fantasy meets fashion! FURFUR's first-ever collaboration with the iconic film 'Gremlins' brings beloved character Gizmo to life across six enchanting items, launching on September 17th.
Miffy’s New Charm: Fashionable 3D Masks for Adults Launching Soon
Dive into the whimsical world of Miffy with the new "Miffy 3D Charm Point Mask (Fashionable)," designed for adults and featuring charming embossed details and unique individual packaging.
Unmask Your Inner Kawaii: New ‘Lil ala mode’ Character Masks Bring Stylish Charm to Everyday Life
Yokoi Sada Co., Ltd. announces the release of "Lil ala mode 3D Non-woven Masks" in early September 2026. Designed for adults, these masks feature the adorable characters Mousse, Latte, Cammy, and Soufflé, blending fashion with fun, and come with a bonus random character mask case.
Of cosmetics Unveils Limited Edition Woody Musk Series for Ultimate Winter Hair Revival
Combat dry, damaged hair with a luxurious blend of natural proteins and plant extracts as Of cosmetics reintroduces its highly anticipated Woody Musk Series, launching nationwide on October 14, 2026.
Harajuku’s Beauty Buzz: MY NADESHICO’s Pop-Up Smashes Records with 3-Hour Queues for Skin Secrets!
Tokyo's Harajuku was swept up in a beauty frenzy as MY NADESHICO's pop-up event drew massive crowds, with attendees lining up for hours to discover personalized skincare solutions and get a sneak peek at the revolutionary "Glow Tone Lotion," now set for a wider release.
SHISEIDO Unearths Beauty’s Past and Future at Ginza Sony Park with “Dig?” Event
SHISEIDO's "Dig?" event at Ginza Sony Park invites guests to explore the brand's rich beauty history and innovative future through interactive exhibits, celebrity appearances, and exclusive collaborations, promising a captivating journey into self-discovery.
TOKOTOYZ Unleashes Gigantic ‘Punikko’ Squishies: Up to 1kg of Pure Kawaii Joy!
Popular 'Punikko' series squishies, 'Fluffy Souffle Plain' and 'Rich Butter,' are now available in massive M and L sizes, up to 4 times their original weight, offering an unprecedented squishy experience for fans worldwide.
Sparkling with Hope: KANEBO Unveils Dazzling Limited Edition Makeup Collection
KANEBO's 'I HOPE.' philosophy takes center stage with a new collection of beloved makeup items, including a gel-powder, a blood-tone concealer, and user-voted lip shades, designed to ignite inner radiance this holiday season.
Experience Omani Frankincense: SMOOTHY LAND Pop-Up Arrives in Harajuku
Discover the essence of natural skincare as SMOOTHY LAND hosts a special three-day pop-up at head CONCIERGE Jingu-mae, offering an immersive journey into the world of premium Omani frankincense and high-functional mineral ingredients.
Japanese beauty brand KOSÉ continues its global partnership with the Los Angeles Dodgers, offering limited-edition player cards at Dodger Stadium, blending sports fandom with lifestyle beauty.
Korean “Sensual Y2K” Fashion Brand Sprézzatura Lands on 60%, Bringing Effortless Cool to Japan
Discover Sprézzatura, the breakout Korean fashion brand captivating Gen Z with its unique blend of sensual Y2K aesthetics and vintage-like charm. Now available in Japan through the global EC store 60%, Sprézzatura offers sophisticated daily wear with an exquisite "effortless cool" that defies simple sweetness.
niko and … and GORELAXⓇ Unite for a “Bubbling bubble” Bath & Sauna Collection
Experience ultimate relaxation with unique items featuring beloved characters, transforming daily routines into playful escapes starting September 11th.
ReFa MONTECATINI Unveils Revolutionary Shower Head for Exquisite Hair and Skin
Inspired by Italy's beauty sanctuary, ReFa MONTECATINI introduces a new shower head designed to transform daily routines into a luxurious beauty ritual, leveraging fine bubble technology and four distinct water modes for unparalleled hair and skin care.
Naris Cosmetics Taps Beloved Actress Nozomi Sasaki as New Face for Luque Skincare
Naris Cosmetics has appointed acclaimed actress and model Nozomi Sasaki as the new brand ambassador for its main skincare brand, Luque. This partnership aims to inspire women to embrace their unique radiance, fostering a beauty philosophy that transcends age.
